One of the first things to do when starting a new company is choosing an apt name. Name is important for many reasons. The company name plays a pivotal role in a brand’s growth and perception by the public, meaning it can completely make or break a company. So I had to be very careful to pick one. Most of the good names or the names that you think could be very unique were all reserved in one way or another. On top of it, the ROC in India makes it tougher to help us choose names that were already reserved although they being in a different area of operation.